We connect independent hotels with social media creators who tell their stories. Browse properties looking for content, express your interest, and — if it's a match — stay, create, and earn Stash points redeemable at hundreds of independent hotels.
Hotels post
Hotels list what they're looking for — platform, content type, and how many nights they're offering.
Creators browse
Explore hotels on the list or map. Find properties that match your style, then express interest.
Hotel accepts
The hotel reviews interested creators and accepts the best fit. You're connected to coordinate the stay.
Stay & create
Stay at the property, create the agreed content, and post it to your audience.
Earn points
Complete the campaign and earn Stash points — redeemable for free nights at 375+ independent hotels.
Built in 1904 and lovingly restored to its original grandeur, The State Hotel sits at the beating heart of downtown Seattle. Think rooftop views over Pike Place Market, beautifully detailed interiors, and the electric energy of one of America's great cities.
The State Hotel
📍 Seattle, WA
2 nights + 1,500 pts
The Lenox Hotel
📍 Boston, MA
2 nightsPhoto + Stories20K+ followers
The Lenox has been welcoming guests to Boston's elegant Back Bay since 1900. Steps from Copley Squar…
The Lenox has been welcoming guests to Boston's elegant Back Bay since 1900. Steps from Copley Square, it's the kind of hotel that makes a city feel like home.
At 10,152 feet, Leadville is the highest incorporated city in the US — and S. Lumberyard is its most spirited place to stay. Carved out of a historic 19th-century lumberyard.
S. Lumberyard
📍 Leadville, CO
2 nights + 1,000 pts
Cedarbrook Lodge
📍 Seattle, WA
2 nights+2,000 ptsFull package10K+ followers
Tucked into 18 acres of Pacific Northwest wetlands just minutes from Seattle. A genuine nature retre…
Perched on the dramatic Mendocino headlands above the Pacific. Wildflowers cascade over sea cliffs, grey whales pass in season, and the light here is unlike anywhere else on the California coast.
Seagull Inn
📍 Mendocino, CA
2 nights
Lodge at the Presidio
📍 San Francisco, CA
2 nights+2,500 ptsFull package20K+ followers
Staying at the Lodge at the Presidio means waking up inside a national park — with the Golden Gate B…
Steps from Santa Fe's legendary Plaza. Adobe walls, hand-crafted furnishings, a heated pool in the courtyard, and the best green chile you'll ever taste.
Inn of the Governors
📍 Santa Fe, NM
2 nights + 1,000 pts
Hotel E
📍 Santa Rosa, CA
2 nights+1,500 ptsFull package10K+ followers
In the heart of Sonoma County wine country. Stylish, thoughtful, and deeply connected to the local s…
In the heart of Sonoma County wine country. Stylish, thoughtful, and deeply connected to the local scene: world-class wineries and James Beard-recognized restaurants.
Palm Springs distilled to its purest essence: mid-century modern architecture, a jewel-blue pool, swaying palms, and mountains rising dramatically from the desert floor.
Alcazar Palm Springs
📍 Palm Springs, CA
2 nights + 2,000 pts
The Inn at Entrada
📍 St. George, UT
2 nights+1,500 ptsFull package10K+ followers
Nestled among the vermillion cliffs of Southern Utah. Zion National Park is minutes away and the lig…
Round Rock's most spirited address — a boutique hotel with a bar that locals actually love and an energy that makes you feel like you've stumbled into somewhere genuinely special.
The Ruby Hotel & Bar
📍 Round Rock, TX
2 nights + 1,000 pts
The Lark
📍 Bozeman, MT
2 nights+1,500 ptsFull package10K+ followers
Bozeman is one of America's great outdoor towns. Yellowstone is 90 minutes away, Big Sky even closer…
LA at its most sophisticated — a design-forward boutique hotel that feels like a discovery even in a city full of them. Clean lines, curated art, a rooftop that makes the city look like a painting.
The Delphi
📍 Los Angeles, CA
2 nights + 3,000 pts
GENESEO Inn
📍 Paso Robles, CA
2 nights+1,000 ptsPhoto + Stories5K+ followers
An intimate vineyard retreat in the rolling hills of Paso Robles wine country. The Central Coast is …
An intimate vineyard retreat in the rolling hills of Paso Robles wine country. The Central Coast is California at its most honest — unpretentious, deeply delicious, and quietly spectacular.
GENESEO Inn
📍 Paso Robles, CA
2 nights + 1,000 pts
The Literary Hotel
📍 Solon, IA
2 nightsPhoto + Stories5K+ followers
Every room is themed around a different work of literature. A celebration of creativity, curiosity, …
The Hill Country town Texans have been keeping to themselves — cypress-lined swimming holes, wildflower meadows, and warm easy hospitality that makes you want to stay forever.
Wimberley Inn + Bar
📍 Wimberley, TX
2 nights + 1,000 pts
The Bungalows at Zion
📍 Springdale, UT
2 nights+1,500 ptsFull package10K+ followers
At the very entrance to Zion National Park. Waking up here, with the canyon walls glowing in the ear…
At the very entrance to Zion National Park. Waking up here, with the canyon walls glowing in the early morning light, is an experience you won't forget.
The Bungalows at Zion
📍 Springdale, UT
2 nights + 1,500 pts
The Grove Hotel
📍 Boise, ID
2 nights+1,000 ptsPhoto + Stories10K+ followers
Boise is one of America's most exciting cities right now — and The Grove Hotel is the best address i…
Boise is one of America's most exciting cities right now — and The Grove Hotel is the best address in it. Within walking distance of the best restaurants and outdoor recreation.
The Grove Hotel
📍 Boise, ID
2 nights + 1,000 pts
The Island Inn at 123 West
📍 Friday Harbor, WA
2 nights+2,000 ptsFull package10K+ followers
San Juan Island is a world apart: orca whales, bald eagles, lavender farms, and a quiet that feels a…
A world-class private athletic club with a boutique hotel at its heart — extraordinary facilities alongside genuine luxury in the heart of Bellevue.
Bellevue Club Hotel
📍 Bellevue, WA
2 nights + 2,500 pts
My creator profile
What Stash partner hotels see when you express interest.
JL
Jamie Lee
Travel & lifestyle creator
★★★★★4.8(12 reviews)
Messages
Conversations with Stash partner hotels.
Conversations
CL
Cedarbrook Lodge
We're thinking 2 nights, 3 Reels, 5 Stories. Work for you in the next 6 weeks?
LP
Lodge at the Presidio
Jamie — big fan of your work. The Presidio would be stunning for your style. Interested?
SH
The State Hotel
Perfect timing! We have availability March 12–14.
NO
Nate Okafor
Hi Nate! We'd love to discuss a collaboration.
EV
Elena Vasquez
Hi Elena! We'd love to discuss a collaboration.
JL
Jamie Lee
Hi Jamie! We'd love to discuss a collaboration.
MV
Marco Valenti
Hi Marco! We'd love to discuss a collaboration.
PS
Priya Sharma
Hi Priya! We'd love to discuss a collaboration.
GL
Gemma Lee
Hi Gemma! We'd love to discuss a collaboration.
SR
Sofia Reyes
Hi Sofia! We'd love to discuss a collaboration.
Select a conversation
CL
Cedarbrook Lodge
Stash partner hotel
Yesterday
Hi Jamie! We loved your profile — your Pacific Northwest aesthetic is exactly what we're looking for.
Thank you! I'd love to learn more about the campaign.
2h ago
We're thinking 2 nights, 3 Reels, 5 Stories. Work for you in the next 6 weeks?
LP
Lodge at the Presidio
Stash partner hotel
3h ago
Jamie — big fan of your work. The Presidio would be stunning for your style. Interested?
SH
The State Hotel
Stash partner hotel
Mon
I'll be in Seattle next month — would love to discuss a collaboration.
Perfect timing! We have availability March 12–14.
NO
Nate Okafor
Stash partner hotel
Just now
Hi Nate! We'd love to discuss a collaboration.
EV
Elena Vasquez
Stash partner hotel
Just now
Hi Elena! We'd love to discuss a collaboration.
JL
Jamie Lee
Stash partner hotel
Just now
Hi Jamie! We'd love to discuss a collaboration.
MV
Marco Valenti
Stash partner hotel
Just now
Hi Marco! We'd love to discuss a collaboration.
PS
Priya Sharma
Stash partner hotel
Just now
Hi Priya! We'd love to discuss a collaboration.
GL
Gemma Lee
Stash partner hotel
Just now
Hi Gemma! We'd love to discuss a collaboration.
SR
Sofia Reyes
Stash partner hotel
Just now
Hi Sofia! We'd love to discuss a collaboration.
My matches
Hotels you've been matched with for campaigns.
No matches yet.
NO
Your property
Instagram, TikTok
Pending
EV
Your property
Instagram, TikTok
Pending
JL
Your property
Instagram, TikTok
Pending
MV
Your property
YouTube, Instagram
Pending
PS
Your property
Instagram
Pending
GL
Your property
Instagram, TikTok
Pending
SR
Your property
Instagram, TikTok
Pending
Stash points
Earn points through creator partnerships — redeem for free nights.
Your balance
4,200
points · redeemable at 375 Stash partner hotels
+1,000
Completed campaign
+500
Accepted match
+250
Verified post
Recent activity
🤝
Matched with Cedarbrook Lodge
2 days ago
+500
📸
Post verified — @jamieleetravels
1 week ago
+250
🏨
Stay completed at The State Hotel
2 weeks ago
+1,000
Welcome to Stash Creators Collective
Match with talented social media creators in exchange for a complimentary stay — no cash, no OTA commissions, no guesswork.
jamieleetravelsFollow
Leadville, CO · 10,152 ft
The highest city in America just got its coolest hotel
That ceiling 😭
Vaulted pine, original lumberyard hardware.
Then there's the town 🍺
Leadville's saloons have been pouring since the 1880s.
A Victrola in every room 🎵
Reclaimed wood, vinyl collection, no TV.
Cor-Ten steel + Colorado sky
Built from a 19th-century lumberyard.
Come for the mountains 🏔️
Stay at S. Lumberyard · link in bio
❤️4.8K
💬214
➦1.2K
🔖3.4K
jamieleetravelsHidden gem alert 🚨 Stayed at @slumberyardleadville and didn't want to leave.
🎵 Waitin' Around to Die — Townes Van Zandt
A real example
One stay. Six slides. Thousands of eyes on S. Lumberyard.
Creator Jamie Lee stayed 3 nights at S. Lumberyard in Leadville, CO. She produced 6 slides of content — the sign, the room, the town bar, the Victrola detail, the cabin exterior, and a golden-hour road shot on the way out.
The post generated 4,821 likes, 3,400 saves, and 184K views on TikTok. The hotel spent nothing but the wholesale cost of 3 room nights.
Empty rooms have a cost. Filling them with the right creator turns an unsold night into content that drives bookings for months.
Post a listing
Describe what you're looking for — platform, content type, and how many complimentary nights you're offering.
Creators apply
Creators browse your listing and express interest. You can also browse creators and invite them directly.
You choose
Review profiles, follower counts, engagement rates, and ratings from other Stash hotels — then accept the best fit.
They stay & create
The creator stays at your property and produces the agreed content — posted to their audience.
Both sides rate
After the campaign, rate the creator's content and professionalism. Ratings help other Stash hotels make great matches.
Browse creators
Start here
Explore our curated roster of travel creators. See their ratings, engagement stats, and reviews from other Stash hotels — then invite the right fit.
Post a listing
Tell creators what you're looking for and what you're offering.
Create listing
Why social media
See the data on how travel discovery has shifted.
Read the case
70%
of travelers say social media content influenced where they chose to stay
3–5×
Higher engagement for creator content vs. brand posts
40%
of Gen Z use TikTok or Instagram — not Google — to discover travel
What hoteliers are saying
"
Sofia's TikTok about our green chile breakfast has been viewed 180,000 times and we still get guests mentioning it at check-in. One stay, one post — it's been the most effective marketing we've ever done.
Owner, Inn of the Governors
Santa Fe, NM
★★★★★
"
Marco's video was unlike anything we've had made for the hotel. Our bookings from YouTube increased 60% in the month after it went live. The ROI on a complimentary two-night stay is almost embarrassing.
General Manager, The Lenox Hotel
Boston, MA
★★★★★
"
Priya found angles we didn't know existed. We've since licensed several of her photos for our website and print materials. The complimentary stay cost us almost nothing compared to what we'd have spent on a photographer.
Co-owner, S. Lumberyard
Leadville, CO
★★★★★
Browse creators
Explore creators available for campaigns. View ratings and hotel reviews before you invite.
Tier
Nate Okafor
★ 4.7
@nate.roams · Nashville, TN
Weekend explorer and full-time storyteller — usually with my dog Biscuit riding shotgun. I cover the kinds of places travel magazines overlook: small towns, weird roadside detours, and the independent hotels that welcome both of us.
7.8K
Followers
8.4%
Engagement
3
Campaigns
Active on
My favorite kind of trip
A long weekend with no agenda, Biscuit in the back seat, and a hotel that leaves a water bowl at the door. The best things I've ever found were accidents.
I never leave home without
Biscuit, a paperback, and my Fujifilm. In that order.
What makes a hotel worth posting about
When you can tell someone made a real decision about every single object in the room — and when they're genuinely happy to see a dog walk in.
Road tripsPet-friendlySmall townsWeekend getaways
The Literary Hotel
★★★★★
January 2025 · Photo + Stories
"Nate's audience is small but they are deeply engaged. We saw a measurable spike in direct bookings within days of his post — people who mentioned finding us through him specifically."
— Owner, The Literary Hotel
The Ruby Hotel & Bar
★★★★☆
October 2024 · Photo + Stories
"Great to work with. Thorough, thoughtful, and his followers genuinely trust him. Don't let the follower count fool you."
— General Manager, The Ruby Hotel & Bar
Elena Vasquez
★ 4.8
@elena.away · Denver, CO
I'm obsessed with the American West — the light, the landscapes, the small hotels that feel like they've been there forever. I post slowly and deliberately, because the places I love deserve that.
19.3K
Followers
6.9%
Engagement
5
Campaigns
Active on
My travel style
Slow. I'd rather spend four nights somewhere than one night in four places.
I never leave home without
SPF 50 and a good playlist. The drive is half the trip.
A hotel that stayed with me
A 10-room adobe inn outside Taos. No Wi-Fi, no TV. Just a kiva fireplace and the best silence I've ever heard.
American WestOutdoorDesertMountain hotels
The Inn at Entrada
★★★★★
February 2025 · Full package
"Elena's content captured the red rock landscape better than anything we've produced ourselves. Her audience is exactly who we want staying here."
— General Manager, The Inn at Entrada
S. Lumberyard
★★★★★
November 2024 · Reels / TikTok
"She took her time, asked great questions, and produced something that felt genuinely cinematic. Exactly the kind of creator we'd work with again."
— Co-owner, S. Lumberyard
Jamie Lee
★ 4.8
@jamieleetravels · Portland, OR
Slow travel devotee. I seek out independent hotels with real stories and spend time getting to know the places I visit — then share them with the people who follow me.
48.2K
Followers
4.2%
Engagement
12
Campaigns
Active on
My favorite kind of hotel
The kind where the owner greets you at the door and remembers your name at breakfast.
I never leave home without
My 35mm film camera. It slows me down and makes me look harder.
The trip that changed everything
Three weeks in the Scottish Highlands with no plan and terrible weather. Best trip of my life.
Slow travelPhotographyPacific NWFilm
Cedarbrook Lodge
★★★★★
March 2025 · Full package
"Jamie arrived prepared, professional, and genuinely curious about our property. Our Instagram engagement jumped 40% in the week after she posted."
— General Manager, Cedarbrook Lodge
The State Hotel
★★★★★
January 2025 · Photo + Stories
"The photos feel lived-in and true — not staged. What impressed us most was how much time Jamie spent simply being in the hotel before she started shooting."
— Director of Marketing, The State Hotel
Marco Valenti
★ 4.9
@marcovoyages · Brooklyn, NY
I make documentary-style travel films. Not highlight reels — actual stories about places and the people who make them special.
112K
Followers
3.8%
Engagement
8
Campaigns
Active on
My creative process
I spend the first day just walking and listening. I don't film anything. By day two I know what the story is.
The shot I'm always chasing
An empty hotel dining room just before service — the light, the silence, the sense of anticipation.
Hotels that inspire me
Ones with a point of view. I can't make a good film about a place that doesn't know what it is.
DocumentaryYouTubeCinematicStorytelling
The Lenox Hotel
★★★★★
February 2025 · YouTube vlog
"Marco's video was unlike anything we've had made for the hotel. Our bookings from YouTube increased 60% in the month after it went live."
— General Manager, The Lenox Hotel
Seagull Inn
★★★★☆
November 2024 · YouTube vlog
"His editing style is cinematic but warm. The final cut was longer than we expected but the quality was so high we couldn't ask him to shorten it."
— Owner, Seagull Inn
Priya Sharma
★ 4.9
@priya.away · Austin, TX
Hotel photography is my specialty. I'm obsessed with the way light moves through a room and the small details that make a property feel like itself.
31K
Followers
6.1%
Engagement
6
Campaigns
Active on
My favorite place I've ever stayed
A 12-room inn in coastal Maine with a different wildflower arrangement in every room. I photographed every single one.
I never leave home without
A small reflector card and foam board. Natural light is everything — but you can always improve it slightly.
What I wish more hotels understood
That the details are the story. A beautiful soap dish says more than a lobby full of grand furniture.
Hotel photographyInteriorDetail shotsNatural light
S. Lumberyard
★★★★★
December 2024 · Photo + Stories
"Priya found angles we didn't know existed. We've licensed several of her photos for our website and print materials."
— Co-owner, S. Lumberyard
Inn of the Governors
★★★★★
September 2024 · Photo + Stories
"Every image felt specific to us, not generic. She understood our hotel immediately."
— Director of Sales, Inn of the Governors
Gemma Lee
★ 4.8
@gemmaeats · San Francisco, CA
I travel with my stomach first. From hole-in-the-wall trattorias to rooftop omakase, I'm always chasing the meal that makes me want to move there permanently.
54.1K
Followers
5.8%
Engagement
7
Campaigns
Active on
I never leave home without
Coconut water and a back-up charger. Non-negotiable.
My favorite place I've ever stayed
The cozy cabins at Carneros Resort. Outdoor showers and beautiful views over acres of vineyards — I didn't want to leave.
On my bucket list
Vietnam, the Amalfi Coast, Umbria, and Budapest. In that order. Maybe.
Food & wineFarm-to-tableWine countryHidden gems
GENESEO Inn
★★★★★
February 2025 · Photo + Stories
"Gemma's Stories from our harvest dinner drove more direct reservation inquiries in one weekend than any campaign we've run. Her audience genuinely trusts her recommendations."
— Owner, GENESEO Inn
Hotel E
★★★★★
November 2024 · Full package
"She understood immediately what makes Sonoma County special. The content felt like a love letter to the region."
— Marketing Director, Hotel E
Sofia Reyes
★ 4.7
@sofiawanders · Santa Fe, NM
Food, culture, and the American Southwest. I travel to understand how places taste. My audience is hungry in every sense of the word.
67K
Followers
5.4%
Engagement
4
Campaigns
Active on
My favorite place to visit
Oaxaca, Mexico. Every single time. I've been six times and I'm already planning the seventh.
The best meal I've had at a hotel
A bowl of posole at a small inn in Taos at 7am after a snowstorm. I still think about it.
What makes a hotel worth posting about
When you can feel the owners' personality in every decision. Those places photograph themselves.
Food & travelSouthwestCultureTikTok
Inn of the Governors
★★★★★
January 2025 · Reels / TikTok
"Sofia's TikTok about our green chile breakfast has been viewed 180,000 times and we still get guests mentioning it at check-in."
— Owner, Inn of the Governors
The Ruby Hotel & Bar
★★★★☆
October 2024 · Reels / TikTok
"Great energy, great content. Her audience engagement is impressive."
— General Manager, The Ruby Hotel & Bar
No creators in this tier yet.
Post a listing
Describe what you're looking for and what you're offering.
Creator interest
Creators who have expressed interest in your property.
Nate Okafor
★ 4.7
@nate.roams · Nashville, TN
Weekend explorer and full-time storyteller — usually with my dog Biscuit riding shotgun. I cover the kinds of places travel magazines overlook: small towns, weird roadside detours, and the independent hotels that welcome both of us.
7.8K
Followers
8.4%
Engagement
3
Campaigns
Active on
My favorite kind of trip
A long weekend with no agenda, Biscuit in the back seat, and a hotel that leaves a water bowl at the door. The best things I've ever found were accidents.
I never leave home without
Biscuit, a paperback, and my Fujifilm. In that order.
What makes a hotel worth posting about
When you can tell someone made a real decision about every single object in the room — and when they're genuinely happy to see a dog walk in.
Road tripsPet-friendlySmall townsWeekend getaways
The Literary Hotel
★★★★★
January 2025 · Photo + Stories
"Nate's audience is small but they are deeply engaged. We saw a measurable spike in direct bookings within days of his post — people who mentioned finding us through him specifically."
— Owner, The Literary Hotel
The Ruby Hotel & Bar
★★★★☆
October 2024 · Photo + Stories
"Great to work with. Thorough, thoughtful, and his followers genuinely trust him. Don't let the follower count fool you."
— General Manager, The Ruby Hotel & Bar
Elena Vasquez
★ 4.8
@elena.away · Denver, CO
I'm obsessed with the American West — the light, the landscapes, the small hotels that feel like they've been there forever. I post slowly and deliberately, because the places I love deserve that.
19.3K
Followers
6.9%
Engagement
5
Campaigns
Active on
My travel style
Slow. I'd rather spend four nights somewhere than one night in four places.
I never leave home without
SPF 50 and a good playlist. The drive is half the trip.
A hotel that stayed with me
A 10-room adobe inn outside Taos. No Wi-Fi, no TV. Just a kiva fireplace and the best silence I've ever heard.
American WestOutdoorDesertMountain hotels
The Inn at Entrada
★★★★★
February 2025 · Full package
"Elena's content captured the red rock landscape better than anything we've produced ourselves. Her audience is exactly who we want staying here."
— General Manager, The Inn at Entrada
S. Lumberyard
★★★★★
November 2024 · Reels / TikTok
"She took her time, asked great questions, and produced something that felt genuinely cinematic. Exactly the kind of creator we'd work with again."
— Co-owner, S. Lumberyard
Jamie Lee
★ 4.8
@jamieleetravels · Portland, OR
Slow travel devotee. I seek out independent hotels with real stories and spend time getting to know the places I visit — then share them with the people who follow me.
48.2K
Followers
4.2%
Engagement
12
Campaigns
Active on
My favorite kind of hotel
The kind where the owner greets you at the door and remembers your name at breakfast.
I never leave home without
My 35mm film camera. It slows me down and makes me look harder.
The trip that changed everything
Three weeks in the Scottish Highlands with no plan and terrible weather. Best trip of my life.
Slow travelPhotographyPacific NWFilm
Cedarbrook Lodge
★★★★★
March 2025 · Full package
"Jamie arrived prepared, professional, and genuinely curious about our property. Our Instagram engagement jumped 40% in the week after she posted."
— General Manager, Cedarbrook Lodge
The State Hotel
★★★★★
January 2025 · Photo + Stories
"The photos feel lived-in and true — not staged. What impressed us most was how much time Jamie spent simply being in the hotel before she started shooting."
— Director of Marketing, The State Hotel
Marco Valenti
★ 4.9
@marcovoyages · Brooklyn, NY
I make documentary-style travel films. Not highlight reels — actual stories about places and the people who make them special.
112K
Followers
3.8%
Engagement
8
Campaigns
Active on
My creative process
I spend the first day just walking and listening. I don't film anything. By day two I know what the story is.
The shot I'm always chasing
An empty hotel dining room just before service — the light, the silence, the sense of anticipation.
Hotels that inspire me
Ones with a point of view. I can't make a good film about a place that doesn't know what it is.
DocumentaryYouTubeCinematicStorytelling
The Lenox Hotel
★★★★★
February 2025 · YouTube vlog
"Marco's video was unlike anything we've had made for the hotel. Our bookings from YouTube increased 60% in the month after it went live."
— General Manager, The Lenox Hotel
Seagull Inn
★★★★☆
November 2024 · YouTube vlog
"His editing style is cinematic but warm. The final cut was longer than we expected but the quality was so high we couldn't ask him to shorten it."
— Owner, Seagull Inn
Priya Sharma
★ 4.9
@priya.away · Austin, TX
Hotel photography is my specialty. I'm obsessed with the way light moves through a room and the small details that make a property feel like itself.
31K
Followers
6.1%
Engagement
6
Campaigns
Active on
My favorite place I've ever stayed
A 12-room inn in coastal Maine with a different wildflower arrangement in every room. I photographed every single one.
I never leave home without
A small reflector card and foam board. Natural light is everything — but you can always improve it slightly.
What I wish more hotels understood
That the details are the story. A beautiful soap dish says more than a lobby full of grand furniture.
Hotel photographyInteriorDetail shotsNatural light
S. Lumberyard
★★★★★
December 2024 · Photo + Stories
"Priya found angles we didn't know existed. We've licensed several of her photos for our website and print materials."
— Co-owner, S. Lumberyard
Inn of the Governors
★★★★★
September 2024 · Photo + Stories
"Every image felt specific to us, not generic. She understood our hotel immediately."
— Director of Sales, Inn of the Governors
Gemma Lee
★ 4.8
@gemmaeats · San Francisco, CA
I travel with my stomach first. From hole-in-the-wall trattorias to rooftop omakase, I'm always chasing the meal that makes me want to move there permanently.
54.1K
Followers
5.8%
Engagement
7
Campaigns
Active on
I never leave home without
Coconut water and a back-up charger. Non-negotiable.
My favorite place I've ever stayed
The cozy cabins at Carneros Resort. Outdoor showers and beautiful views over acres of vineyards — I didn't want to leave.
On my bucket list
Vietnam, the Amalfi Coast, Umbria, and Budapest. In that order. Maybe.
Food & wineFarm-to-tableWine countryHidden gems
GENESEO Inn
★★★★★
February 2025 · Photo + Stories
"Gemma's Stories from our harvest dinner drove more direct reservation inquiries in one weekend than any campaign we've run. Her audience genuinely trusts her recommendations."
— Owner, GENESEO Inn
Hotel E
★★★★★
November 2024 · Full package
"She understood immediately what makes Sonoma County special. The content felt like a love letter to the region."
— Marketing Director, Hotel E
Sofia Reyes
★ 4.7
@sofiawanders · Santa Fe, NM
Food, culture, and the American Southwest. I travel to understand how places taste. My audience is hungry in every sense of the word.
67K
Followers
5.4%
Engagement
4
Campaigns
Active on
My favorite place to visit
Oaxaca, Mexico. Every single time. I've been six times and I'm already planning the seventh.
The best meal I've had at a hotel
A bowl of posole at a small inn in Taos at 7am after a snowstorm. I still think about it.
What makes a hotel worth posting about
When you can feel the owners' personality in every decision. Those places photograph themselves.
Food & travelSouthwestCultureTikTok
Inn of the Governors
★★★★★
January 2025 · Reels / TikTok
"Sofia's TikTok about our green chile breakfast has been viewed 180,000 times and we still get guests mentioning it at check-in."
— Owner, Inn of the Governors
The Ruby Hotel & Bar
★★★★☆
October 2024 · Reels / TikTok
"Great energy, great content. Her audience engagement is impressive."
— General Manager, The Ruby Hotel & Bar
Messages
Conversations with creators.
Conversations
CL
Cedarbrook Lodge
We're thinking 2 nights, 3 Reels, 5 Stories. Work for you in the next 6 weeks?
LP
Lodge at the Presidio
Jamie — big fan of your work. The Presidio would be stunning for your style. Interested?
SH
The State Hotel
Perfect timing! We have availability March 12–14.
NO
Nate Okafor
Hi Nate! We'd love to discuss a collaboration.
EV
Elena Vasquez
Hi Elena! We'd love to discuss a collaboration.
JL
Jamie Lee
Hi Jamie! We'd love to discuss a collaboration.
MV
Marco Valenti
Hi Marco! We'd love to discuss a collaboration.
PS
Priya Sharma
Hi Priya! We'd love to discuss a collaboration.
GL
Gemma Lee
Hi Gemma! We'd love to discuss a collaboration.
SR
Sofia Reyes
Hi Sofia! We'd love to discuss a collaboration.
Select a conversation
CL
Cedarbrook Lodge
Stash partner creator
Yesterday
Hi Jamie! We loved your profile — your Pacific Northwest aesthetic is exactly what we're looking for.
Thank you! I'd love to learn more about the campaign.
2h ago
We're thinking 2 nights, 3 Reels, 5 Stories. Work for you in the next 6 weeks?
LP
Lodge at the Presidio
Stash partner creator
3h ago
Jamie — big fan of your work. The Presidio would be stunning for your style. Interested?
SH
The State Hotel
Stash partner creator
Mon
I'll be in Seattle next month — would love to discuss a collaboration.
Perfect timing! We have availability March 12–14.
NO
Nate Okafor
Stash partner creator
Just now
Hi Nate! We'd love to discuss a collaboration.
EV
Elena Vasquez
Stash partner creator
Just now
Hi Elena! We'd love to discuss a collaboration.
JL
Jamie Lee
Stash partner creator
Just now
Hi Jamie! We'd love to discuss a collaboration.
MV
Marco Valenti
Stash partner creator
Just now
Hi Marco! We'd love to discuss a collaboration.
PS
Priya Sharma
Stash partner creator
Just now
Hi Priya! We'd love to discuss a collaboration.
GL
Gemma Lee
Stash partner creator
Just now
Hi Gemma! We'd love to discuss a collaboration.
SR
Sofia Reyes
Stash partner creator
Just now
Hi Sofia! We'd love to discuss a collaboration.
Matched campaigns
Rate creators after campaigns are complete.
No matches yet.
NO
Nate Okafor
Instagram, TikTok
Pending
EV
Elena Vasquez
Instagram, TikTok
Pending
JL
Jamie Lee
Instagram, TikTok
Pending
MV
Marco Valenti
YouTube, Instagram
Pending
PS
Priya Sharma
Instagram
Pending
GL
Gemma Lee
Instagram, TikTok
Pending
SR
Sofia Reyes
Instagram, TikTok
Pending
The big shift: travel discovery has moved to social
Your future guests aren't typing "boutique hotel Santa Fe" into Google. They're scrolling — and discovering places they'd never thought to search for. Here's what that means for your hotel.
40%
of Gen Z prefer TikTok or Instagram over Google for discovery
3–5×
higher engagement for creator content vs. brand posts
25%
of OTA commission saved on every creator-driven booking
Discovery has changed
People don't search first anymore — they discover
A growing share of travelers — especially under 45 — start their journey on Instagram, TikTok, and YouTube. They're not typing queries. They're watching a creator walk through a room and thinking: I want that.
The old way
"Boutique hotels in Santa Fe"
Search → compare → book. Hotels competed on SEO, star ratings, and OTA positioning. Visibility meant being findable.
The new way
"3 hidden gem hotels you've never heard of"
Scroll → discover → dream → book. Hotels compete on feed visibility. Visibility now means being seen — in someone's content.
If your hotel isn't showing up in social content, it often doesn't exist in the consideration set.
The platform shift
Social is replacing Google for travel inspiration
Google itself has acknowledged that younger users increasingly turn to TikTok and Instagram for discovery. Travel — one of the most visual and emotional categories — is especially exposed to this shift.
Hotels are no longer competing on search results alone. They're competing on feed visibility — and most independent hotels aren't showing up.
Why creators work
Creator content outperforms brand content — by a lot
The problem with brand content
It feels like an ad
Staged photography and polished copy signal "marketing." Audiences tune it out. A $20k photo shoot can generate less engagement than a creator's iPhone video.
Why creator content converts
It feels like a recommendation
Shows real experiences, not staged ones
Builds trust quickly — it's person to person
Triggers saving, sharing, and direct bookings
A 30-second room walkthrough from a creator can drive more bookings than a full campaign.
Hotels specifically
Why this matters most for independent hotels
You sell an experience
Hotels are "feel" products
Unlike flights or car rentals, you're selling vibe, design, neighborhood, and feeling. These are almost impossible to communicate in a text ad — but perfect for short-form video.
Intent, not just awareness
Good content converts
The best travel content doesn't just inspire — it drives action:
"Save this hotel for your next trip"
"I stayed here and it was worth it"
"Book room 304 — it has the best view"
That's mid- and bottom-funnel influence — not just top-of-funnel awareness.
Long shelf life
More like SEO than advertising
Unlike a paid ad that disappears when you stop spending, a great TikTok or Instagram post can resurface weeks or months later, gets discovered via in-platform search, and continues driving bookings long after it was posted.
The economics
A fraction of OTA cost
OTAs charge 15–25% commission per booking. A creator partnership — a complimentary stay in exchange for content — can generate multiple bookings at a cost that's a rounding error by comparison.
One strong post can pay for itself many times over.
The reframe
Creators are the new front page of travel.
This is how your future guests decide where to stay.
The Stash Creators Collective makes it simple for independent hotels to participate — no contracts, no agencies, no cash. Just a complimentary stay in exchange for authentic content from someone your future guests already trust.
